Turning ideas into campaigns
that move brands forward.
I’m Phyo Thinzar Khine, a digital marketing leader and co-founder of Brand Diary with 10+ years building strategies for FMCG, beauty, aviation, fintech and retail brands across Southeast Asia.
A decade of building brands, campaigns and client relationships that last.
From Yangon to Bangkok — leading cross-functional teams, shaping brand strategy, and delivering measurable results.
I’m an Account Director and Business Development professional with a wide range of digital marketing experience. Over the years, I’ve led cross-functional teams to deliver creative solutions, managed diverse client portfolios, and spearheaded high-impact campaigns across FMCG, health & beauty, aviation, retail and B2B.
My expertise spans event management, market analysis, influencer collaborations, and developing digital strategy for brands in Myanmar, Thailand and the region. I care about building meaningful client relationships as much as driving results.
Account Director & Co-founder
Brand Diary Digital Marketing Agency
Leading account direction, brand strategy and creative execution for clients across Southeast Asia. Building a boutique agency rooted in strategy, craft and honest client partnerships.
A journey through brands, agencies and growth.
Ten years of roles spanning business development, account management, campaign leadership and agency co-founding.
Account Director & Co-founder
Co-founded a boutique digital marketing agency. Lead account direction and brand strategy, overseeing creative, content and media teams to deliver cohesive campaigns for regional clients.
Digital Marketing Manager
Led digital marketing strategy and brand management for production clients, driving audience growth and engagement across social platforms.
Account Manager
Managed 17 key client accounts across FMCG, beauty, aviation and fintech. Owned brand strategy, market analysis, digital roadmaps and end-to-end campaign delivery with design and content teams.
Business Development Manager · Solution Manager
Developed new services (chatbots, LinkedIn and Instagram marketing), converted data-driven leads, and provided digital solutions tailored to client pain points — consistently hitting monthly sales targets.
Business Development Executive
Coordinated major brand activations — Myanmar Rum Biker Rock Tour, Freedom Flash Mob — negotiated with talent and third parties, ran ground surveys, built database and designed social media plans across four brand pages.
GM Secretary & Import/Export Coordinator
Prepared weekly and monthly sales reports, coordinated FDA IR applications, supported GM leadership meetings and supplier invoicing.
Skills that connect strategy with execution.
A blend of technical marketing capabilities and the soft skills that make cross-team collaboration actually work.
Campaigns that delivered measurable impact.
A mix of digital and offline campaigns across fintech, F&B, aviation and lifestyle brands.
မြှင့်မယ်ပေါက်မယ်
Citizens Pay growth campaign to drive app downloads and level-up activity — exceeded the promised 350,000 target on a $1,000 budget.
MYP Chatbot Campaign
Designed and launched a chatbot-driven digital campaign for Mann Yadanarpon Airlines to streamline booking inquiries and capture qualified leads.
OBO Food Blogger & Photo Contests
Influencer and user-generated content campaigns for OBO — partnering with food bloggers and running photo/video contests to grow community engagement.
Uriage — #RevealTheBeautyWithinYou
Women empowerment brand campaign for Uriage, combining content storytelling with influencer activations to deepen emotional connection with the brand.
Designer BEST Coffee & Tea
Designer Best Program for BEST Coffee & Tea — a creative-led campaign blending product design, content and activation to refresh brand perception.
MFPEA Myanmar Food Expo
Digital partner for the 6th Myanmar Food Expo by MFPEA — driving targeted attendee acquisition through focused digital and content strategy.
Myanmar Rum Bike Tour
Lead organizer for the Myanmar Rum Biker Rock Tour — a multi-city experiential event combining bike culture, music and brand storytelling.
Freedom Whisky — Launch & Flash Mob
Launch event and signature flash mob dance activation for Freedom Whisky — end-to-end negotiation, production and social amplification.
Roman Character Development
Brand character development project for Roman — shaping mascot and brand voice to anchor long-term creative storytelling.
Brands I’ve worked with — across eight industries.
From FMCG and beauty to aviation, fintech and B2B — each industry asks for a different kind of story.
Foundations in technology, business and leadership.
Degrees, certifications and leadership training that shape how I lead teams and brands.
Master of Business Administration
Bachelor of Technology
Professional Leadership in Organizations
Own Business Planning
AGTI Diploma Course
Business English Level 3 · Leadership Training
Let’s create the next icons of inspiration, together.
I’m open to consulting, fractional account direction, and long-term brand partnerships. Drop a message and let’s talk about your next campaign.
- Email phyothinzarnaing.sg@gmail.com
- Phone +66 082 183 4975
- LinkedIn linkedin.com/in/phyothinzar-khine
- Line ID digitalpartner
- Based in Bangkok, Thailand
Start a project
Need a digital strategy, campaign lead, or an agency partner that truly listens? I’d love to hear about your brand.
Email Phyo